Opportunities in Adversity 2024
Tough times make brilliant businesses
In collaboration with Charles Stanley, we have delved into the impact that periods of economic hardship have on entrepreneurship in the UK.
The UK has experienced its fair share of tough times, from the global financial crisis of 2008 to the COVID-19 pandemic and the current cost of living crisis. This report highlights the resilience of entrepreneurs throughout these times and demonstrates how they rise to challenges and find opportunities when others see problems. We feature some of the innovative businesses that were born of these periods and have continued to thrive.
Having analysed the impact of events in the past, we then look to the future, exploring the potential that artificial intelligence has to shape the future of businesses. While some worry about the impact of artificial intelligence, business owners appear to be optimistic about the ability of artificial intelligence to make their business more productive and profitable.
Download the report
Inside the report
About the authors
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Henry Whorwood Managing Director
Henry leads our Research & Consultancy team, and is an expert on equity finance and high-growth business. He's worked on briefs for the likes of Barclays, SyndicateRoom, Innovate UK, Smith & Williamson and British Business Bank. He regularly gives presentations on market trends at events around the UK.
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Daniel Robinson Senior Research Manager
Daniel conducts data manipulation and analysis as part of the Research & Consultancy team. He has a background in business analysis and commercial copywriting in Australia and the UK, having worked at The Sunday Times Fast Track, Oxford University Press, and advertising network MullenLowe Group.
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Freya Hyde Senior Designer
Freya performs data visualisation and graphic design in the Research & Consultancy team. She has worked on projects for clients including Barclays, EY and JP Morgan. Freya holds a BA in History (International) from the University of Leeds, which included a year at Fudan University in Shanghai.
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