Customer Stories — How Making Moves Uses the Beauhurst API to Automate its Business Development Process
Dominic Musgrove
Marketing Manager
Dominic Musgrove, Making Moves Marketing Manager, sat down with us to explain exactly how they did it.
After exploring various solutions, the team discovered the Beauhurst API as a potential game-changer. Recognising its potential, they initiated a trial period to thoroughly test the API’s capabilities and understand how it could streamline their outreach process. Here’s how:
1. Data collection strategy
Making Moves developed a sophisticated data collection approach by creating targeted Beauhurst Collections focused on finance companies. They implemented strategic filters to capture companies with nuanced characteristics, including those experiencing positive and negative financial growth, as well as those undergoing significant hiring or headcount changes.
2. Tool integration
To maximise the API’s potential, Making Moves created a sequence of interconnected tools. They seamlessly connected the Beauhurst API with Clay for advanced data enrichment, Zapier for workflow automation, and HubSpot as their central CRM management platform.
“It’s given us the ability to run high-intent campaigns and workflows off the back of obviously reliable data from Beauhurst.”
3. Automated workflow
The company has developed an intelligent, automated workflow that systematically processes company data through Clay. Each potential prospect is rigorously qualified and enriched with additional information. Companies are then categorised based on growth potential, triggering targeted email campaigns and populating HubSpot with comprehensive company insights.
4. Business Development team prioritisation
Making Moves transformed their sales approach by creating Slack alerts for high-priority companies. They generated curated lists focusing on companies showing significant growth or facing challenges. This strategy allowed the sales team to concentrate efforts on the most promising prospects, dramatically reducing traditional cold calling and increasing meeting conversion rates.
The results
4-5 meetings booked within a week from a 100-company list
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