Deal of the week: StoryStream

| John Davis

Category: Tech & innovation

This week, our equity fundraising of the last 7 days goes to Brighton-based marketing-tech startup StoryStream.

imgres-6-2.jpgWhat do they do?

StoryStream is a smart marketing platform that combines real-time curation, distribution, and analysis, to allow brands to deliver targeted content to customers ‘at scale’. It also allows brands to subsume user-generated content with branded content.

With a coterie of high-profile clients already under its belt– including Porsche, Thomas Cook, and Volvo – StoryStream has announced this equity finance will be used to accelerate product development, and ramp up global growth.

“The complexity of managing content has increased dramatically over the last few years” says Jon Coker, managing partner at MMC Ventures. “StoryStream reduces this complexity and in doing so allows brands to tell more engaging and authentic stories. We have been very impressed with what Alex and Neil have built together”.

Key players:

1.) Alex Vaidya, CEO & co-founder

2.) Neil Witten, CTO & co-founder

How much did they raise?

StoryStream secured £1.8m seed-stage equity investment.

Who funded?

MMC Ventures

Which companies are they up against?

imgres-9-1.pngmyThings

Camden-based myThings personalises display online advertising solutions for a range of brands including Adidas, Littlewoods, and Microsoft. The company has completed 4 equity fundraisings to date, amounting to just under £24m investment.

“With user intent driving the growth in online marketing, myThings technology is enabling our clients to retarget based on user intent and improve the performance of their campaigns”, says Benny Arbel, CEO and founder of myThings.

imgres-10-2.pngAdAppTive

“We have a billion lifestyle and demographic combinations which you can use to precisely target individuals across any digital platform”, proclaims AdAppTive on its website.

The Edinburgh-based company has developed algorithmic tech that monitors and profiles the readership of digital content, enabling publishers and advertisers to target appropriate audiences.

In January, the company completed its fifth equity fundraising, securing £420k venture-stage equity investment from ESM Investments and Scottish Investment Bank.