Case study: University of Manchester
The University of Manchester is one of the UK’s most prestigious higher education institutions. Their 20-user subscription helped them understand and engage with high-growth SMEs, from knowledge exchange to enhancing the University’s impact with local and national businesses.
How did they use Beauhurst?
Monitoring the high-growth landscape, news and key SMEs
Building invitation lists of people and companies for events
Targeting businesses based on specific criteria for knowledge exchange opportunities
Understanding sources of funding for high-growth companies
Identifying leads for marketing campaigns
Exporting data for further analysis and research
Results
Delivered a successful KTP marketing campaign, resulting in opportunities for KTPs and/or collaborative projects
Targeted scaleup companies to join a new Scale-up Forum – with representatives of 60 SMEs at the launch event
We have been very impressed with the data held on the system...it’s not only been helpful in identifying and targeting companies we would want to undertake collaborative R&D with, it’s also helped us identify sources of funding for existing relationships, with the view to growing these too.
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