Case Study: University of Manchester
We have been very impressed with the data held on the system... it’s not only been helpful in identifying and targeting companies we would want to undertake collaborative R&D with, it’s also helped us identify sources of funding for existing relationships, with the view to growing these too.
- Industry
Academic research
- Location
Oxford Rd, Manchester M13 9PL
- Employees
12,000+
The University of Manchester is one of the UK’s most prestigious higher education institutions. Their 20-user subscription helped them understand and engage with high-growth SMEs, from knowledge exchange to enhancing the University’s impact with local and national businesses.
How they use Beauhurst
- Monitoring the high-growth landscape, news and key SMEs
- Building invitation lists of people and companies for events
- Targeting businesses based on specific criteria for knowledge exchange opportunities
- Understanding sources of funding for high-growth companies
- Identifying leads for marketing campaigns
- Exporting data for further analysis and research
The results of using Beauhurst
- Delivered a successful KTP marketing campaign, resulting in opportunities for KTPs and/or collaborative projects
- Targeted scaleup companies to join a new Scale-up Forum – with representatives of 60 SMEs at the launch event