How an Intellectual Property Law Firm Uses Beauhurst For Sector-Segmented Targeting
"Beauhurst enables us to target the right people with the right content, for both mass marketing and a pointed business development"
Working with Beauhurst delivered:
Improved targeting and personalisation of outreach
Time saved on research and data gathering
Ability to expand their network and reach new contacts
Why this law firm chose Beauhurst:
- Access to sector-specific data and analysis: The firm uses our industry data to making finding new sectors to target easier.
- To adopt a more strategic, targeted outreach strategy: Access to our platform enables them to be more focused in their marketing efforts.
- Streamline and automate research processes: Research was done manually at the firm, but now it's made quicker, easier and more accurate with our platform.
The Challenge
The firm had a number of challenges before working with Beauhurst. They wanted to be able to broaden their network, access new contacts and segment that data for precise targeting. Their previous methods were, in their words, “very ad hoc”. Our contact explained, “We were just sending content to everyone in our database.”
To widen their scope, get new contacts in and separate that data for effective targeting, the team turned to Beauhurst for access to our comprehensive data coverage of the UK market and company profiles.
The Solution
Enhanced targeting and personalised outreach
Before implementing Beauhurst, one of the law firm’s challenges was that their outreach and content distribution was very broad. The marketing team realised that they needed proper segmented targeting, and personalisation within those audiences. But thorough data segmentation and analysis is time-consuming.
Enter, Beauhurst. Our platform allowed them to identify the right people and companies to target, rather than a broad, unfocused approach. This also enabled them to personalise their outreach and communications, making them more relevant, impactful, and more likely to convert.
The reason this is working so well for them is down to the detail of our data. They explained that, “because you get the founder or the CEO”, you know you’re speaking to the right person.
Beauhurst helped the research team save time on a large project to find recipients of a specific grant. Previously, this project required lots of manual research, which took the team a couple of days each month. However, with Beauhurst, this process is now down to half an hour on a monthly basis. They simply refresh a pre-built search, and get the data out.
This significant time savings freed up the team to focus on more strategic activities, rather than being bogged down in manual research and data collection. The team also utilises Beauhurst’s comprehensive data and export capabilities.
One of the main drivers for the law firm signing up with Beauhurst was to: “Broaden our network in terms of the sector groups that we have running.”
Our platform’s industry-specific data and analysis helped them identify new sectors and potential contacts that they weren’t previously engaging with through their own internal efforts.
Our contact explained: “Beauhurst works well with the sectors we have, but it also helps us to find new sectors that people are interested in, but we don’t necessarily have on our website.”
Access to the Beauhurst platform allows them to expand beyond their existing focus areas and connect with new audiences and potential clients that they may not have otherwise been aware of.
The Results
- More precise targeting and tailored outreach
- Significant time savings on research and data gathering
- Broader networks with access to new connections
"For us, the data is really valuable, as is the ability to export it."
Since using Beauhurst, the law firm has seen significant improvements in its outreach, research processes, and overall business development strategy.
With access to Beauhurst’s comprehensive platform, they’ve transitioned from an ‘ad hoc’ approach to a highly targeted and strategic one. The ability to segment data, personalise communications, and identify key decision-makers has enabled the team to maximise their marketing and business development efforts.
By reducing manual processes, they have saved considerable time and resources, reallocating efforts to higher-value activities. Additionally, they’ve broadened their network and entered new sectors, unlocking opportunities that were previously out of reach.
"The support at Beauhurst has been great. Our Client Experience Manager is responsive, knowledgable, and, really, really helpful."
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