Customer Stories — Cambridge Angels leverages Beauhurst to boost visibility, identify investments, and support innovative startups
Managing Director
Customer overview
Industry: Angel investment
Stage: Growth
People: 100 – 249
Partnership Impact
At a glance
Empowered members with insights
Established facts for pitches
Accelerated decision-making
Why Cambridge Angels chose Beauhurst:
Identifying connections
Screening investments
Portfolio management
Faster decision-making
The challenge
“I’m the first point of contact at Cambridge Angels and receive around one thousand pitch decks a year. It’s not just about the ideas behind pitches — I also need to know what the company does, assess their team, and identify any red flags.”
To tackle this high volume of deal flow, Cambridge Angels needs access to key information to enable quick decision-making. While some of this information may be publicly available, it’s often disparate, and much of it is impossible to find without access to a database.
Cambridge Angels needed access to rich data on UK companies — not broad international data lacking detail.
Our solution
Improved decision-making
With a single centralised source of truth, Cambridge Angels can make decisions based on high-quality, authoritative private company data.
Speaking about this, Emmi added, “Beauhurst is my one-stop shop for information about early-stage companies, where I can find information about previous fundraising investors, the people involved, and what they actually do.”
This information from Beauhurst helps individuals at the syndicate make better decisions, faster.
“If I want to know a good aggregate piece of information, it’s Beauhurst that I go to.”
Connectedness
Connectedness, being able to identify connections, is key for Cambridge Angels and the group’s decision-making process.
For the angels, this means having rapid access to reliable information about companies seeking funding. With access to our data, investors can fact-check company details — such as key people — on the move.
They can simply look up the key people and investors on the Beauhurst platform and discover whether there are logical and helpful connections.
“Our angels place significant value on the connectedness of teams and other investors.”
Powerful search and reporting
Cambridge Angels also uses Beauhurst data to track its portfolio companies.
Using the platform, Emmi and her team keep track of portfolio company data and changes. For example, portfolio company founder data, patents, grants received and news updates.
With updates on companies being sent through email alerts straight to Emmi, the team at Cambridge Angels is always up to date with its companies. Emmi explained, “The alerts on our portfolio often tell me things about the company that I don’t pick up anywhere else. Such as whether somebody has left a company, changed address, or their credit rating has changed.”
The results
- Empowering Cambridge Angels members with company insights
- Achieving faster decision-making
- Helping establish the facts for pitches
Access to authoritative market insights, all in one place, has strengthened Cambridge Angels’ ability to assess potential investment opportunities. Emmi explained how this knowledge not only enables the team to act faster, but they can now also provide members with high-quality data to help better inform investment decisions: “It helps us make better decisions because we have access to data we trust.” And as investors in emerging, early-stage companies in industries such as deeptech, science and engineering, medtech, and healthcare, these insights can give help the group support its aim to provide smart capital from entrepreneurs to entrepreneurs.
“It helps us make better decisions because we have access to data we trust.”
The team at Cambridge Angels has also managed to save hours on pitch deck reviews. Using our data, Emmi and the team can now quickly understand what a company does — saving time on research and enabling them to swiftly select the companies that are the best mutual fit.
Beauhurst has enabled Cambridge Angels to be more efficient, responsive, and make better-informed decisions in their investment process — all of which are crucial for their success as an angel investment group.
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