UK activetech companies raised £13.3m across 28 deals in 2025 — well below the sector’s 2022 peak of £46.9m and the lowest annual total since 2020. Annual investment has declined every year since 2022, with deal volume holding more steadily. In total, activetech companies in the UK have raised £179m across all equity fundraisings tracked by Beauhurst, with 86% of that total arriving since the start of 2020. The sector has opened 2026 with £11.0m raised through the first quarter, suggesting investor interest is rebuilding.
We’ve ranked the top 50 activetech companies by total equity raised (all data sourced from the Beauhurst platform).
An overview of the activetech sector
Activetech covers companies developing technology and software for sport, fitness, physical activity, and active lifestyles. UK activetech companies span fitness apps and personal training platforms, wearable performance and recovery technology, smart sports equipment, gym and class booking marketplaces, sports analytics and team management software, social fitness networks, and physical rehabilitation tools.
Beauhurst tracks 102 active activetech companies in the UK, up from 16 in the final quarter of 2015 — a 538% increase over the decade and one of the highest growth rates of any UK sector. Together, these companies generated £404m in turnover according to latest financials and support an estimated 6,834 employees across the UK. Across all time, activetech companies have raised £179m in equity funding tracked on the platform, with 2022 (£46.9m) marking the sector’s funding peak.
Key findings
- Second Nature tops the ranking with £14.8m raised. The London-based company develops a weight loss programme app that connects users with nutritionists, medication, recipes, and community features, and accounts for 8.3% of all UK activetech equity raised to date.
- Sportlight Technology (£13.9m, South East) takes second place with sports data and analytics for clubs and players, followed by Myzone (£12.8m, Yorkshire and The Humber) in fitness wearables and gym software, SmartCricket.com (£10.9m, London) in smart cricket sensors and practice tools, and Carv (£10.6m, London) in smart ski boot sensors with biometric performance feedback. The top five account for 35% of all equity raised in UK activetech.
- London hosts 27 of the top 50, followed by the South East (10), East of England (three), and South West and West Midlands (two each), with single-company representation from Yorkshire and The Humber, the East of Scotland, the North West, Northern Ireland, and Wales. The top 50 spans 10 UK regions in total, with one company headquartered outside the standard regional breakdown.
- Venture-stage businesses dominate the top 50 with 25 entries, followed by seed-stage (18), growth-stage (four), exited (one), and two dead. The single mature name (Magic Mountain, exited) makes activetech the most early-stage top 50 we’ve measured — a profile that reflects how recently most of the sector has emerged from accelerator and angel-stage funding.
- The top 50 collectively raised £162m — 90% of the sector’s all-time total.




