20 Shots develops betting software for fantasy sports leagues. It has built a fully customisable game for brands to acquire and retain customers. By leveraging advanced analytics and user-friendly interfaces, 20 Shots ensures an engaging and seamless experience for both operators and players.
The company received £409k in funding in early 2024. In total the company has raised £2.0m.
Star Games is an online platform offering a comprehensive range of sports betting and casino games.
In total the company has raised £831k over three rounds of fundraising.These funds have been instrumental in enhancing the platform’s features, expanding its game library, and improving user interface and experience.
Daymade operates an online, subscription-based weekly prize draw where users can win holidays and excursions. Daymade was established in 2019 by Lisa Nederveen, Callum Wright, and Andrew Broekelmann with a vision to revolutionise prize draws. Their goal was to create a new type of draw offering better odds of winning and allowing participants to choose their desired prize.
This Hampshire-based company has raised a total of £2.5m over the course of five funding rounds.
Future Anthem provides consultancy services for gaming and gambling companies aiming to improve player engagement, including through the use of AI software. Future Anthem was founded in 2018.
It attended the Applied AI accelerator in 2021-2022. Since its inception, the company has gone through four rounds of funding and raised a total of £8.8m.
S Gaming develops mobile gambling games, primarily slot machine games. S Gaming is dedicated to infusing sustainability into the iGaming aka online gambling market. Launched in 2023, the company anticipated another market shift towards online gambling and created its platform for slot machine app games.
A relatively new company, S Gaming has already raised an impressive £1.3m in equity in just a single round of fundraising.
GameplAI develops sports analytics and forecasting software using machine learning, to create automated trading products for sports books.
Similarly to S Gaming, the company was founded recently, in 2022 — and has already raised a huge amount of equity from just one fundraising event. The investment came from angel investors. It attended the Techstars Sports Accelerator in 2022.
Raffolux operates an online gambling platform where users can enter raffles to win luxury items. With a focus on providing a user-friendly experience, the platform offers a wide range of high-end prizes and frequent draws to keep players engaged.
The company featured on the TechRound 100 high-growth list in 2023. Raffolux was founded in 2017 and since then has been through three rounds of funding, totalling £3.2m. Its most recent fundraising came from UKTV Ventures who contributed £1.5m in autumn last year.
Bettormetrics develops data analytics and forecasting software for sports trading and betting. The Bettormetrics platform assists traders and quantitative analysts in combining and analysing data, enabling them to identify obstacles to success and uncover opportunities for growth.
The company was established in 2021, and has gone on to raise a total of £3.5m over two fundraisings. The most recent was in early 2024, and came from Bettor Capital and Velo Partners.
InCrowd has developed a mobile app to provide users at sporting events with live updates and interactive features.
The company appeared on the BusinessCloud SportTech 50 in 2021. It also hit our 20% Scaleup Growth Signal, meaning it has grown in revenue or headcount by at least 20% for three years running. Since its launch in 2014, the company has raised a total of £12.5m across five funding rounds.
BeyondPlay develops gaming technologies for gambling and multiplayer interaction in video games.
Its Jackpot Management System offers prizewins through highly customisable jackpots tailored to the brand and user base, driving incremental revenue for businesses while adding excitement for players.
The company exited in February 2024 when it was acquired by FanDuel. Its most recent fundraising in 2023 came from Bettor Capital, Tigrim Capital, Winforton Investments and angel investors. In total the company raised £5.9m over four years.
