In conversation
How Cooper Parry Built a Growth Engine That Actually Scales
A fireside conversation with Sal Mingioia, Partner, Cooper Parry
Most accounting firms still rely on partners' personal networks to win new business. Cooper Parry doesn't.
In this candid fireside conversation, Sal Mingioia, Head of Origination at Cooper Parry, explains how the firm rebuilt its commercial model from the ground up — replacing instinct-led BD with data, market signals, and better timing. The result is a growth engine that doesn’t depend on who your partners know.
What you’ll hear
- Why personal networks alone don't scale
- How to empower junior commercial teams with the same intelligence senior partners rely on
- Using trigger events (fundraising, acquisitions, hiring activity) to reach clients at the right moment
- The metrics behind the shift: what changed, and by how much
- How this approach increased audit fees by 5x and revenue per person by 10x
Watch the interview
Fill in your details below to watch the full conversation.
Beauhurst Privacy Policy
About Cooper Parry
Cooper Parry is one of the UK’s fastest-growing accountancy firms, known for its work with high-growth, entrepreneurial, and PE-backed businesses. Sal Mingioia leads origination at the firm.
About this series
This interview is produced in partnership with Beauhurst, the UK’s most comprehensive private company intelligence platform.