Platform Help Centre

What is the equity investment trigger?

Published on 27 October 2025

Contents

We deem a company to have met this trigger when:

  • it is disclosed publicly or to us directly that it has secured equity investment

  • or when we can see evidence of equity investment in the company’s Companies House filings (c. 70% of UK equity fundraisings are undisclosed and are unearthed by our proprietary technology – more details here).

When we talk about equity investment, we are referring to the issuance and sale of new shares by a company to fund its growth. To us, the mere sale of existing shares does not constitute equity investment. When existing shares are bought, that money goes to whichever shareholders have sold shares – not to the company.

We have created profiles for all companies that have secured equity investment on or after 1st January 2011.

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