Customer Stories — How Tapline Uses Beauhurst To Accelerate Lead Generation and Sales Conversion
“It’s like having an always-up-to-date private market encyclopedia combined with a powerful search engine for uncovering growth opportunities. If you want to find, understand, and connect with high-potential companies, it’s a must-have tool.”
Dean Hastie
Co-Founder and CEO of Tapline
Customer overview
Tapline is a fintech company that offers non-dilutive, revenue-based financing to SaaS and subscription-based businesses.
Working with Beauhurst delivered
At a glance
150% increase in ICP-validated leads
Expanded their pool of qualified prospects far beyond what manual research could deliver
75% conversion rate into opportunities
Improved targeting and outreach efficiency, turning the majority of Beauhurst-sourced leads into active opportunities
Faster research and sales cycles
Reduced manual company research from 30 minutes per lead to just a couple of minutes with Beauhurst
Why Tapline chose Beauhurst
Depth and accuracy of data
Before Beauhurst, Tapline relied on other databases, LinkedIn, and manual desk research. The data was often incomplete. They couldn’t always verify if a company was truly SaaS, subscription-based, or at the right stage for funding.
Private company insights
Beauhurst provided the detailed financials, fundraising timelines, and turnover data that weren’t available through other platforms.
Efficiency gains
The challenge
Tapline needed a reliable way to identify high-potential SaaS and subscription businesses across the UK and Germany. Their target audience is niche, and reaching them at the right time requires precise data on funding stages, ARR, and growth trajectory.
Before Beauhurst, Tapline relied on fragmented sources like Crunchbase and LinkedIn. Researching a single company could take half an hour or more, making it nearly impossible to scale outbound outreach efficiently.
“We were looking for a reliable data source to identify and understand high-potential SaaS and subscription-based companies in the UK and Germany. We needed detailed information to target our ideal customers efficiently. Beauhurst stood out for its accuracy, depth of information, and coverage of the private company ecosystem.”
The solution
Streamlined prospecting and list building
Tapline now runs highly targeted searches in Beauhurst to filter companies by ARR range, growth rate, fundraising timeline, and sector. They export these into CSVs and import them into HubSpot, where automated sequences take over.
“We choose our attributes — SaaS, last fundraising more than three months ago, growth stage, etc. Then export the list and upload into our CRM. It’s fast, structured, and scalable,” Marielyse Alalam, Business Analyst at Tapline, told us.
Data-driven sales timing
Fundraising and turnover data from the Beauhurst platform help Tapline determine not just who to approach, but also when.
“With Beauhurst, we have really accurate and detailed information about a company’s financials, what they are doing now, their turnover — all of this information that will tell us if we should reach out to this lead at this point in time. Now we know if we should reach out now, or in three months.”
By aligning outreach with fundraising cycles and financial health, their conversion rates have climbed dramatically.
Centralised sales intelligence
Rather than scattered desk research, Beauhurst has become a single source of truth. Both the Growth team and CEO Dean Hastie use it for market intelligence, lead generation, and deal preparation.
“Whenever someone books a meeting, I go to their Beauhurst profile to see what they’ve done over the last few years. It helps me know exactly who I’m talking to,” Marielyse told us.
The results
- The ability to map a full topology of Northern Ireland businesses
- Productivity and efficiency improvements for research time
- Enhanced reputation of research service due to higher value data
- Ability to conduct targeted business support campaigns
Integrating Beauhurst has already delivered measurable improvements across Tapline’s sales operations, reshaping the way the team approaches lead generation and market intelligence. By centralising company data in one platform, Tapline can quickly validate ideal customer profiles, expand its pool of high-potential leads, and target them with precision.
“Beauhurst has become an integral part of our lead generation and market intelligence process. It saves us countless hours we would have spent on manual research, and allows us to focus on building relationships with the right companies and investors.”
The new approach has allowed Tapline’s sales and leadership teams to collaborate more effectively, with Beauhurst serving as the single source of truth for financial and fundraising insights. Whether building lists, prioritising outreach, or preparing for investor conversations, the platform ensures everyone is working with the same accurate and up-to-date information.
“We’ve significantly improved our outbound efficiency and conversion rates. Beauhurst has directly helped us secure qualified leads, accelerate our sales cycle, and identify partnership opportunities,” Dean Hastie said.
By providing a consistent and comprehensive data solution, Beauhurst has enabled Tapline to create more timely and personalised touchpoints with potential customers. Strategically, the company is moving towards a more process-driven, data-led approach, one that makes outreach more efficient, measurable, and scalable.
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