Customer Stories — How Floww Uses Beauhurst to Create Trusted Relationships With Startups
“A large portion, around 80 to 85% of the deals that I’ve done, have come as a result of activity through Beauhurst.”
Origination Manager at Floww
Customer overview
Floww is a fintech company that empowers financial institutions, investors, startups, and scale-ups by streamlining portfolio management, facilitating fundraising efforts, and fostering connections between investors and entrepreneurs. By leveraging data-driven insights and a targeted approach, Floww helps identify and support promising companies across various growth stages, enabling better informed decision-making and sustainable growth.
Why Floww chose Beauhurst:
- To develop an effective go-to-market strategy
- To build credibility and trust with startups
- For targeted prospecting
- To gain valuable market insights
Working with Beauhurst delivered
Increased deal flow
Improved prospecting efficiency
Enhanced trust and credibility
The Challenge
The origination team at Floww was looking for a tool that could facilitate a simple and straightforward go-to-market strategy for their prospecting efforts.
They needed a platform that could provide them with detailed insights and information on potential partner companies, beyond what was available on other tools like CrunchBase and PitchBook.
The team at Floww wanted to be able to quickly identify and prioritise the most promising opportunities to pursue, without wasting time on less suitable companies.
“ When choosing which data platform to use, we wanted the one that facilitated the simplest go-to-market strategy. With CrunchBase and stuff like that, it is quite granular and quite complex. But I think the ability to create Advanced Searches and create company Collections — and having those kinds of smart updating features — were more intuitive using Beauhurst. ”
Origination Manager
The Solution
Floww now uses Beauhurst to identify and connect with high-potential startups and scale-ups in the UK. Using our platform enables them to refine their outreach and build stronger relationships with their target market.
By using Beauhurst, the team at Floww has overcome the challenge of efficiently and effectively prospecting for the right startups and scale-ups to work with.
“ If I’m about to have a 30-minute conversation with a new startup to explore whether they’re a good fit for us, most of my research comes from Beauhurst. I’ll pull up the company number, check their history, see if they’ve raised funds before, received innovation grants, or appeared on fast-growing lists.
I’ll also look at their growth stage and sometimes compare them to similar companies. This information allows us to go into those conversations as leaders in the space, armed with valuable data, and helps us sound more professional and informed. ”
Origination Manager
The platform’s intuitive features, valuable insights, and targeted prospecting capabilities helped Floww streamline its go-to-market strategy, enhance credibility with startups, and drive tangible business results.
Intuitive and quick execution
Floww found Beauhurst to be more intuitive and quicker to use for prospecting activities compared to other data platforms.
The features of our platform, including advanced search capabilities, collection creation, and smart updates, empowered the Floww team to streamline their prospecting process and focus on prioritisation.
“ If a business comes through from booking a meeting, I’ll check Beauhurst and see if they’re early stage, haven’t raised before, or have no revenue. If that’s the case, I can decide it’s not worth my time and move on. On the other hand, if I find something promising, I’ll get excited and invest my time into it. It’s really about managing time effectively, not just saving it. ”
Origination Manager
Valuable insights and data
Beauhurst provides the origination team with detailed information and data on the startups and scale-ups, allowing Floww to go into meetings armed with relevant insights. This, in turn, helps to build credibility and trust with founders:
“ The way that I speak to founders, it’s all about building trust and credibility and having knowledge and understanding. And if you can start by ringing off important information, then of course, that really helps your credibility building and get you through that sales cycle. ”
Origination Manager
With Beauhurst, Origination Managers and Associates can easily approach interactions confidently, strengthening relationships and driving more engaging conversations.
Targeted prospecting and segmentation
Floww’s team leverages Beauhurst to identify and focus on companies at specific growth stages, such as later-stage startups in Series A and Series B rounds.
“ With Beauhurst, we can browse companies through stages. For example, how much they may have raised in the past. Therefore, we can identify stages, and focus more on later stages, which is what we’ve been observing at Floww. ”
Origination Associate at Floww
This enables Floww to tailor its outreach and engagement strategies based on the companies’ funding history and maturity level.
The Results
Working with Beauhurst has delivered measurable and impactful results for Floww:
- Boosted deal flow: Approximately 40% of the 50 deals closed in 2024 were directly influenced by Beauhurst, with 18–20 new clients identified through the platform.
- Optimised prospecting: Floww experienced a 3–5% meeting conversion rate from every list exported, allowing them to prioritise the most promising opportunities.
- Strengthened trust and credibility: Leveraging Beauhurst’s insightful data, Floww approached founders with confidence, building stronger relationships and speeding up their sales cycle.
“ From every list we have exported, whether monthly or quarterly, we see around a 3-5% meeting booked rate. From the 50 deals the company has secured this year, six have been repeat clients, and 44 new clients of which 18 20 are from Beauhurst. Therefore around 40% of deals overall are a result of utilising Beauhurst. ”
Origination Manager
By using Beauhurst, Floww streamlined its prospecting, improved targeting across different growth stages, and built stronger, more credible connections with startups.
- Insights on companies across different stages
- Able to effectively target prospecting
- Gain valuable insights for talking to founders
- Build credibility and trust with startups
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