Customer Stories — How Engage Uses Beauhurst To Drive New Business Sales
“The whole journey has been seamless. Beauhurst really wants the best for us and provides us with all the insights we need on a personal level, rather than sending anonymous guides or videos.”
Andy
Marketing Director at Engage
Customer overview
Working with Beauhurst delivered
Better sales performance
Centralised data strategy
Targeted lead generation
Why Engage chose Beauhurst:
Consistent data solution
Engage was previously using fragmented tools and wanted a more unified, consistent data provider.
Referral and recommendation
Customised approach
The challenge
Before Beauhurst, Engage struggled with a fragmented and inconsistent approach to data management. As Engage Head of Marketing, Andy, explained, Engage was “probably a bit old school in terms of the way they were using data,” with employees relying on individual accounts on platforms like LinkedIn and ZoomInfo.
“Previously, people in the team used different tools and platforms, and essentially had their own individual strategy,” Andy told us.
Each sales representative’s individual strategy led to an unstructured process of finding and managing potential clients. Which led them to consider us.
The solution
Streamlined list building and sales integration
Beauhurst provided Engage with a powerful tool for creating targeted sales lists. Now, managers build precise lists within the platform that directly integrate into their custom CRM system.
“The managers can now build lists for their sales teams, and then they’ll go straight into our custom CRM system,” Andy told us. And our API means Engage can automatically feed Beauhurst data straight into their CRM, saving them time and valuable resources.
Collaborative and data-driven sales strategy
The platform transformed Engage’s approach to lead generation, creating a more collaborative process between sales managers and executives.
“Quite often, the sales exec actually brings ideas to the table. They’ll work with their manager to build the best list for them to go after,” Andy noted. Access to our platform enables cross-team collaboration, where everyone has access to the data they need to make informed decisions.
Personalised support and continuous improvement
Beauhurst stood out to Engage for its tailored approach to client support. Their dedicated Account Management team provides ongoing training and guidance to help Engage maximise the platform’s potential.
“The way that the Beauhurst team has spoken to everyone individually has been great. There’s always a port of call for additional training or finding ways to make more creative lists,” Andy said. Rather than creating a one-size-fits-all approach, Beauhurst’s personalised support helps Engage continuously improve its own data strategy.
The results
- 10-15% increase in new business rates
- Generated approximately £100k in additional revenue
- Streamlined lead generation through CRM integration
“Beauhurst has played a crucial role in supporting our strategic objectives, particularly in identifying and engaging with SMEs that meet our target profile.”
Integrating Beauhurst has already delivered real, measurable improvements across Engage’s sales operations, transforming their approach to lead generation and business development. Access to our data platform has enabled a more strategic, data-driven approach to identifying and pursuing potential clients, replacing fragmented individual data strategies with a cohesive team solution.
“We can see, particularly in the usage stats, that the people who are using Beauhurst more are generating more sales,” Andy explained.
The new approach is allowing sales teams to collaborate more effectively, with managers and executives working together to build targeted lists and pursue high-potential leads. By providing one centralised, consistent data platform, Beauhurst helped Engage create more personalised and meaningful client touchpoints.
Strategically, the company is embracing a more process-driven approach to data management, tracking sales directly attributed to Beauhurst lists and creating a transparent, measurable sales workflow that drives continuous improvement.
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