Top 100 Martech Companies in the UK | 2026

Lily Ruaah,
 30 April 2026

UK martech companies raised £260m in 2025 — more than double the £117m recorded in 2024 and the second-strongest annual total since the sector’s pandemic-era peak of £518m in 2022. Deal volume hit an all-time high of 121 fundraisings, signalling an active, broad-based market. In total, martech companies in the UK have raised £2.40b across all equity fundraisings tracked by Beauhurst, with 64% of that total arriving since the start of 2020.

We’ve ranked the top 100 martech companies by total equity raised (all data sourced from the Beauhurst platform).

What is martech?

Martech — short for marketing technology — covers the software, data, and AI tools that businesses use to plan, run, measure, and personalise marketing activity. It spans audience research and consumer data platforms, programmatic advertising and ad-targeting tools, content management and creative software, customer engagement and loyalty platforms, marketing analytics, and the growing layer of AI-driven content generation and personalisation tools.

Beauhurst tracks 765 active martech companies in the UK, up from 335 in the final quarter of 2015 — a 128% increase over the decade. Together, these companies have raised £2.40b, with £1.52b of that arriving since 2020 (64% of the sector’s all-time total). The 159 companies reporting full financials generated £7.46b in turnover, and the sector supports an estimated 44,840 employees across the UK.

Key findings

  • GWI tops the ranking with £169m raised. The London-based company provides consumer behaviour data to marketing agencies, media organisations, and major brands, and accounts for 7.1% of all UK martech equity raised to date.
  • Amplience (£165m, London) takes second place with its content management and creative experience platform for retailers, followed by Attest (£71.7m, London) in consumer research, Ogury (£70.2m, London) in mobile audience data, and InfoSum (£64.2m, South East) in privacy-safe data collaboration. The top five account for 23% of all equity raised in UK martech — a less concentrated leadership tier than most other sectors we’ve analysed.
  • London hosts 57 of the top 100, followed by the South East (13), South West (6), North West (5), and East of Scotland (5). The top 100 spans 10 UK regions in total.
  • Venture-stage businesses lead the top 100 (35), followed by growth-stage (33), with 18 established companies, nine exited businesses, four seed-stage and one dead. The 27 mature names (established and exited combined) make martech the most established top 100 of any digital sector we’ve analysed except adtech, reflecting a market that has been building software and services for marketers since well before the post-2020 funding wave.
  • The top 100 collectively raised £1.76b — 73% of the sector’s all-time total.

Methodology

To be included in this list of martech companies, companies must be:

  • Headquartered in the UK
  • Operating in the ‘martech’ Beauhurst industry classification
  • Listed as ‘Active’ on Companies House

We’ve then ranked these companies by total equity raised.

If you’re a Beauhurst subscriber, you can view this list directly in the platform and apply additional filters to refine the results.

Analysis accurate as of 29 April 2026. The table below is updated weekly to reflect the most recent data from the Beauhurst platform.

Top 100 martech companies in the UK

10.

Total amount raised: £185m
Total equity rounds: 5
Established: 2014
Location: Oxford

Oxa develops software designed to power driverless vehicles, with technology that uses features such as cameras and lasers in order to sense and navigate the surrounding environment. In 2023, the UK government announced that Oxa had been included in their Advanced Manufacturing Plan, setting out £150m of investment to supercharge the self-driving vehicle sector. They have received £185m to date through five rounds of fundraising, including £113m in December 2022, aimed at selling its software to a wider range of industries and growing worldwide.

9. Callsign

Total amount raised: £215m
Total equity rounds: 5
Established: 2010
Location: City of London

Focusing on creating smooth customer interactions, AI company Callsign has produced technology for passive authentication, fraud prevention, and intelligence. Its proprietary technology uses artificial intelligence to mimic how humans recognise each other. In October 2021, Visa choseCallsign as their preferred behavioural biometric and device intelligence identity partner across Europe. Callsign is the world’s fastest-growing behavioural authentication and intelligence company. It has raised a total of £215m in investment, across five funding rounds. The company’s main investors include JP Morgan, AllegisCyber, and NightDragon Security.

8. Lendable

Total amount raised: £216m
Total equity rounds: 7
Established: 2014
Location: Hackney

Lendable is a fintech company developing a peer-to-peer lending platform for consumer finance. The company’s AI software matches users with appropriate investors, leveraging artificial intelligence and automated underwriting to quickly approve loans. Lendable also offers loans to those with lower credit scores to provide a fairer borrowing solution. Lendable has raised £216m, across seven funding rounds, since 2014. It’s expanded to offices in New York, Nairobi, and Singapore, and has featured in several high growth lists: 2022’s FT 1000, the Deloitte Fast 50 in both 2019 and 2020, and the Fast Tech Track 100, also in 2019 and 2020. Additionally, in 2018, Lendable participated in Addleshaw Goddard’s AG Elevate accelerator programme for scaling fintech startups.

7. Huma

Total amount raised: £236m
Total equity rounds: 10
Established: 2011
Location: Westminster

​​Huma (previously Medopad) is developing a web-based portal for hospitals and healthcare professionals to contain, manage, and collect health records. This data is then accessible to patients through a mobile app. Alongside its main goal of managing healthcare data, Huma also works on digital health insights and has developed wearable technology to detect digital biomarkers and assess health in real-time. Huma has been working with many organisations around the world, including the NHS, to monitor COVID-19 patients remotely. The AI company has secured £236m in fundraisings, from investors including Healthbox, Nexus Investments, Bayer, and NWS Holdings. In 2020, the company acquired two businesses: stress and productivity biometric startup BioBeats, and Tarilian, an optoelectronic sensor company that makes technology for measuring blood pressure and heart monitoring. They have since acquired Alcedis, developers of a platform for the digitisation of clinical trials that can be integrated with third-party systems, and iPLATO, developers of an app that improves patients’ access to GP practices through an online booking system, and provides a platform for healthcare campaigns.

6. Patsnap

Total amount raised: £251m
Total equity rounds: 4
Established: 2007
Location: Southwark

Patsnap has created a web-based platform to help clients assess intellectual property patents, with access to patent expiry dates, licensing, renewal, and legal information for tech companies. The lawtech company’s platform is powered by artificial intelligence algorithms and natural language processing, to parse patents and IP, as well as extract and cross-match critical information. It can even analyse more complex documents, like clinical trials, chemical structures patents, and litigation records. Patsnap has over 10k customers in over 50 countries, including big names like Tesla, Dyson, and NASA. So far, the company has secured £251m in investment, across four funding rounds.

5. Quantexa

Total amount raised: £286m
Total equity rounds: 6
Established: 2016
Location: Lambeth

Quantexa is a cybersecurity firm that develops AI technology to secure organisations’ data and flag illegal activity. It works closely with industries that handle large datasets (such as banking, e-commerce, and the public sector), to create analytical models that uncover data risk, reveal opportunities, and enhance decision making. The company is backed by AlbionVC, Dawn Capital, HSBC Enterprise Fund, and Accenture, among others. In its latest funding round, Quantexa raised £104m in investment. This took the company’s total fundraisings to £286m. Quantexa has attended both the Microsoft ScaleUp accelerator and Tech Nation’s Future Fifty accelerator. It has also appeared on several high-growth lists, including The Telegraph’s Tech Hot 100, Fast Track’s Tech Track 100, InsurTech 100, and the 2021 edition of The Regtech 100.

4. Gousto

Total amount raised: £321m
Total equity rounds: 14
Established: 2012
Location: Shepherds Bush

Gousto is a meal kit delivery service that provides exact ingredients and portions to customers with instructions on how to prepare the dish. The food tech unicorn, backed by celebrity fitness coach, Joe Wicks, and Japanese investment giant SoftBank, is powered by AI, a technology used since its founding. They have received £321m in funding to date, through 14 rounds of funding. The most recent of these was in February 2023, which saw £50m invested to support them during times of economic uncertainty. Their post-money valuation was listed as £239m. They have been named on a number of high-growth lists, including the FT 1000, Fast Track Tech Track 100, and Top 100 – Britain’s Fastest Growing Businesses. They also attended the Future Fifty accelerator in 2017.

3. Cera

Total amount raised: £366m
Total equity rounds: 9
Established: 2015
Location: Islington

Cera provides homecare, telehealth consultations, and prescription services, which can be managed through a mobile app, which also allows users to book appointments with nurses on demand. To date, they have secured £366m through nine rounds of fundraising. In August 2022, they raised £81.3m to invest in increasing their capacity to help more patients, a project that was invested into by 8090 Partners, Evolve Healthcare Partners, Guinness Ventures, and Jane Street, amongst others. They have attended DigitalHealth.London Accelerator, PwC Scale Programmes, and Govstart.

2. Thought Machine

Total amount raised: £392m
Total equity rounds: 8
Established: 2011
Location: Islington

Thought Machine develops fintech software Vault, which enables banks and financial services providers to centrally manage a range of products. Its core banking platforms can be used to run day-to-day operations, improving the cost, speed, and adaptability of legacy systems. Thought Machine’s software is accessed through an API and has a large artificial intelligence component. The AI company has raised £398m in growth capital so far, across seven funding rounds, with the likes of Molten Ventures (previously Draper Esprit), IQ Capital, Playfair Capital, and British Patient Capital. Its most recent fundraising, secured in July 2020, saw the company valued at £221m pre-money. Alongside new investors ING Ventures, JP Morgan Chase Strategic Investments, and Standard Charter Investments, this latest raise also saw Thought Machine reach unicorn status.

1. Graphcore

Total amount raised: £528m
Total equity rounds: 9
Established: 2016
Location: City of Bristol

Graphcore operates in the semiconductor processing chip industry, developing and manufacturing chips made specifically to accelerate artificial intelligence and machine learning tasks. Graphcore’s chips use Intelligence Process Unit (IPU) technology, housing 1,472 separate IPU-Cores, capable of executing 8,832 separate parallel computing threads. The Bristol-based AI startup has grown from strength to strength since 2016, with a total of nine funding rounds under its belt, which saw it reach unicorn status after just four years of trading. Graphcore has raised more than half a billion pounds in investment, and is partnered with large tech companies such as Microsoft and Dell Technologies. The company has offices in London, Cambridge, Oslo, Beijing, Seoul, and across the US.
Last Updated: 8 May 2026
# Company Region Stage Employees Total Raised
1 GWI London Established 500-999 £169,473,907

GWI

GWI provides data on digital consumers and their behaviour to marketing agencies, media organisations and large brands.

https://www.gwi.com/
Industries Application software Data provision and analysis Marketing, branding and advertising Market research
2 Amplience London Established 100-249 £164,825,721

Amplience

Amplience (formerly 10CMS) develops a SaaS platform enabling retailers to quickly create and manage engaging interactive content that drives more sales while re-enforcing brand values.

https://amplience.com/
Industries Application software Lead generation and sales support Marketing, branding and advertising Online retailing
3 Attest London Growth 100-249 £71,684,843

Attest

Attest operates an online market research and consumer insights platform.

https://www.askattest.com/
Industries Application software Data provision and analysis Market research
4 Ogury London Established 500-999 £70,189,656

Ogury

Ogury develops an online platform that provides data on the behaviour of smartphone and tablet users across multiple apps, brands and websites.

https://ogury.com/
Industries Application software Data provision and analysis Marketing, branding and advertising Market research
5 InfoSum South East Growth 50-99 £64,151,970

InfoSum

InfoSum develops software designed to help improve collaborative insight between businesses by joining their customer datasets, whilst protecting customer privacy.

https://www.infosum.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
6 Brave Bison London Established 100-249 £60,250,000

Brave Bison

Brave Bison operates a digital media and marketing company.

https://bravebison.com/
Industries Application software Data provision and analysis Marketing, branding and advertising Photography and videography Social media
7 Glassbox East of England Growth 100-249 £55,672,555

Glassbox

Glassbox develops software that provides a range of customer management services, including insights into online behaviour and an API for customer support workers.

https://www.glassbox.com/
Industries Application software Customer support Data provision and analysis Graphic design Marketing, branding and advertising Market research Risk and compliance
8 Novatiq East of England Growth 25-49 £49,633,116

Novatiq

Novatiq (previously Smartpipe Solutions) has built a web-based service that allows companies in the telecommunications sector to sell anonymized customer data to advertisement agencies, enabling them to personalize mobile advertising.

https://www.novatiq.com/
Industries Application software Marketing, branding and advertising Technology consultancy and IT and telecommunications support
9 Stubben Edge London Growth 50-99 £46,818,846

Stubben Edge

Stubben Edge develops white-label financial services software focusing on analytics, marketing and insurance products.

https://www.stubbenedge.com/
Industries Application software Data provision and analysis Insurance Lead generation and sales support Rewards, loyalty schemes and vouchers Technology consultancy and IT and telecommunications support
10 Realeyes London Established 50-99 £39,982,466

Realeyes

Realeyes has developed software that uses facial expression data collected through a consumer's webcam to analyse their response to online advertising.

https://realeyes.ai/
Industries Application software Data provision and analysis Marketing, branding and advertising Market research
11 Navenio London Growth 50-99 £38,291,499

Navenio

Navenio develops software which tracks the location and path of people within an indoor environment, via an app and mobile sensors. This data can be used in retail, healthcare and transport-hub environments, to improve efficiency in the movement of people and marketing of products.

https://navenio.com/
Industries Application software Data provision and analysis Electronics hardware Sensors
12 Mirriad London Growth 50-99 £33,652,831

Mirriad

Mirriad has developed technology that digitally places brand imagery into TV and videos. It scans existing content, identifies where brand images can be inserted, and inserts them.

http://www.mirriad.com/
Industries Application software Data provision and analysis Films and TV Marketing, branding and advertising
13 Recraft London Venture 50-99 £32,581,128

Recraft

Recraft develops AI software which aims to generate and edit a range of images.

https://www.recraft.ai/
Industries Application software Data provision and analysis Graphic design Marketing, branding and advertising Photography and videography
14 LoopMe London Established 250-499 £30,656,257

LoopMe

LoopMe has developed white label software that aims to monetise mobile apps by offering users the option to view ads rather than forcing pop-up banners on them.

https://loopme.com/
Industries Application software Marketing, branding and advertising
15 Lunio North West Growth 50-99 £30,145,071

Lunio

Lunio develops automation software for PPC advertisements, aimed at minimising the affects of click fraud.

https://www.lunio.ai/
Industries Application software Marketing, branding and advertising Security and surveillance
16 Native Commerce London Venture 50-99 £27,302,868

Native Commerce

Native Commerce develops software designed for e-commerce companies to manage a range of marketing, inventory and supply chain processes.

https://thenativecommerce.com/
Industries Application software Collection and delivery Lead generation and sales support Marketing, branding and advertising Online retailing Rewards, loyalty schemes and vouchers Supply chain management Technology consultancy and IT and telecommunications support Warehouses (bonded and non-bonded)
17 Narwhal Media Group South West Venture 10-24 £26,699,997

Narwhal Media Group

Narwhal Media Group operates a number of technology firms including GoRank , upUgo , and Lasso Leads , which provide search engine optimisation software, media management, and lead generation services.

https://www.narwh.ai/
Industries Application software Lead generation and sales support Marketing, branding and advertising Market research
18 JRNI London Exited 100-249 £25,949,200

JRNI

JRNI develops an omnichannel scheduling tool for businesses, that allows users to manage events, appointments and queueing for services, aiming to increase customer engagement and conversion rates.

https://www.jrni.com/
Industries Application software Data provision and analysis Lead generation and sales support Marketing, branding and advertising
19 Mention Me London Growth 50-99 £24,402,400

Mention Me

Mention Me develops software that implements a refer-a-friend business model for companies.

https://www.mention-me.com/
Industries Application software Marketing, branding and advertising
20 Blis London Established 250-499 £24,160,240

Blis

Blis Media has developed a web, mobile and tablet advertising targeting platform.

https://blis.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
21 Adthena London Growth 100-249 £21,549,344

Adthena

Adthena has developed software that analyses the effectiveness of a company's Google advertising, taking into account the use of keywords and the performance of the company's competitors.

https://www.adthena.com/
Industries Application software Data provision and analysis Marketing, branding and advertising Market research
22 Duel London Growth 50-99 £19,834,350

Duel

Duel develops software and mobile apps designed for companies to market their brands via gamified customer advocacy programs, wherein customers are rewarded for completing tasks that increase brand exposure.

https://www.duel.tech/
Industries Application software Marketing, branding and advertising Rewards, loyalty schemes and vouchers Social media Video games
23 Lumar London Growth 50-99 £19,736,216

Lumar

Lumar has developed online subscription software to index and analyse the content and structure of websites. This allows subscribers to measure the marketing performance of their website and to spot potential problems.

https://www.lumar.io/
Industries Application software Data provision and analysis Marketing, branding and advertising
24 Starcount London Growth 10-24 £19,066,840

Starcount

Starcount combines customer, market and social media data to help predict customer/audience future demands. This data is tailored to suit individual businesses.

https://www.starcount.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
25 Scoota London Growth 10-24 £18,606,774

Scoota

Scoota, formerly known as Rockabox Media, specialises in marketing opportunities for brands through the creation of cross-media entertainment formats.

https://www.scoota.com/
Industries Application software Marketing, branding and advertising Signage and physical advertising
26 Ecrebo East of England Growth 25-49 £18,546,908

Ecrebo

Ecrebo has developed a number of point of sale technologies that help brick-and-mortar retailers to collect data about purchases and use them to boost customer engagement via personalisation.

https://www.ecrebo.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
27 Reevoo South East Exited 50-99 £17,062,110

Reevoo

Reevoo has developed software for customers' reviews and ratings. It provides multiple products based on this software that, it claims, help brands use their ratings to connect with customers, including integration with online and offline advertising and trends analysis.

https://www.reevoo.com/
Industries Application software Marketing, branding and advertising Market research
28 Coniq South East Growth 50-99 £16,830,346

Coniq

Coniq (previously trading as Footfall123) has developed software that enables retailers to create and track offers and promotions.

https://www.coniq.com/
Industries Application software Marketing, branding and advertising
29 Gener8 London Venture 25-49 £16,781,063

Gener8

Gener8 develops an internet browser designed to give users control over their browsing data, by either monetising it in rewards mode, or keeping it private from third party companies in privacy mode.

https://gener8ads.com/
Industries Application software Marketing, branding and advertising
30 Relative Insight North West Established 50-99 £16,122,946

Relative Insight

Relative Insight uses comparative language algorithms to help brands connect with audiences.

https://relativeinsight.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
31 Aforza North West Venture 50-99 £15,860,748

Aforza

Aforza develops software and mobile apps that aim to improve sales and marketing for consumer goods companies.

https://www.aforza.com/
Industries Application software Lead generation and sales support Marketing, branding and advertising
32 Mondra London Venture 50-99 £15,806,624

Mondra

Mondra develops a platform for businesses in the food production sector to monitor and reduce the environmental impact of their products, as well as for communicating their environmental performances.

https://www.mondra.com/
Industries Agriculture, land farming and forestry Application software Data provision and analysis Environmental consultancy Food and drink processing Marketing, branding and advertising Public relations Supply chain management
33 Hook London Growth 50-99 £14,752,892

Hook

Hook develops marketing and customer retention software.

https://hook.co/
Industries Application software Customer support Data provision and analysis Marketing, branding and advertising
34 Komi London Venture 50-99 £13,782,001

Komi

Komi develops an online platform that enables creators to build landing pages for promoting content to fans across social media channels.

https://komi.io/
Industries Application software Marketing, branding and advertising Newspapers, magazines and online publishing Social media Video content (including pre- and post-production)
35 Hybrid News South West Established 250-499 £13,178,810

Hybrid News

Hybrid News owns and operates a number of digital media outlets aimed at young people considering attending university abroad. The company provides marketing services and sells advertising space on its websites to universities. Hybrid News has also developed online software for tracking the results of these marketing campaigns and managing the recruitment process for foreign students.

https://hybrid.co/
Industries Data provision and analysis Higher education Marketing, branding and advertising Newspapers, magazines and online publishing
36 Kohort London Venture 25-49 £11,836,354

Kohort

Kohort develops a marketing analytics platform for mobile games, using machine learning to try and save time in forecasting.

https://kohort.io/
Industries Application software Data provision and analysis Marketing, branding and advertising
37 LoyaltyLion London Growth 50-99 £11,681,386

LoyaltyLion

LoyaltyLion has developed software that integrates with business websites to offer loyalty and social sharing rewards to customers.

https://loyaltylion.com/
Industries Application software Data provision and analysis Marketing, branding and advertising Rewards, loyalty schemes and vouchers
38 More2 South West Established 100-249 £11,216,430

More2

More2 is a marketing consultancy that specialises in serving retail businesses, analysing their retail data and developing their multichannel capabilities.

https://www.more2.com/
Industries Data provision and analysis Marketing, branding and advertising Retail consultancy
39 hyble East of Scotland Established 100-249 £10,851,000

hyble

hyble develops web-to-print software for marketing purposes.

https://www.hyble.tech/
Industries Application software Data provision and analysis Marketing, branding and advertising Packaging and printing
40 Passionfruit South East Venture 25-49 £10,581,429

Passionfruit

Passionfruit operates a freelancer platform which aims to match specialists, including digital and branding professionals, with young businesses.

https://www.usepassionfruit.com/
Industries Application software Human resources Management and strategy consultancy Marketing, branding and advertising Public relations
41 Nano Interactive London Venture 50-99 £10,213,503

Nano Interactive

Nano Interactive provides online marketing services, designed to allow brands to target audiences with marketing material, without the need for cookies.

https://www.nanointeractive.com/
Industries Marketing, branding and advertising
42 Four London Established 250-499 £10,051,424

Four

Four runs a marketing agency specialising in integrated communications. This is where brand image is portrayed across different marketing channels using different tools to reinforce each other.

https://www.four.agency/
Industries Marketing, branding and advertising Public relations
43 Astrid Intelligence PLC London Venture <5 £10,000,000

Astrid Intelligence PLC

Astrid Intelligence PLC develops a personalised beauty AI chatbot providing product and cosmetic routine recommendations, using blockchain technology to allow its AI agents to operate independently.

https://www.astrid.global/
Industries Application software Beauty and cosmetics Data provision and analysis Lead generation and sales support Marketing, branding and advertising
44 Genflow London Growth 50-99 £9,584,925

Genflow

Genflow provides content production and marketing services for entrepreneurs and social media influencers, designed to help clients launch their own product brands.

https://genflow.com/
Industries Application software Customer support Marketing, branding and advertising Physical product design, testing and quality assurance
45 Adzact South West Growth 10-24 £9,384,474

Adzact

Adzact develops a platform for B2B companies, allowing users to identify valuable companies to target.

https://www.adzact.com/
Industries Application software Marketing, branding and advertising
46 Adzooma London Venture 25-49 £9,368,088

Adzooma

Adzooma develops software that allows businesses to manage and analyse their digital marketing.

https://www.adzooma.com/
Industries Application software Data management Marketing, branding and advertising
47 OnePulse London Venture 25-49 £9,178,367

OnePulse

OnePulse has developed an app that allows users to get paid to fill in market research questionnaires. Brands can select specific groups of users and the price they are willing to pay to obtain responses.

https://www.onepulse.com/
Industries Application software Marketing, branding and advertising Market research Rewards, loyalty schemes and vouchers
48 geoSurge London Seed 10-24 £9,136,899

geoSurge

geoSurge provides Generative Engine Optimisation (GEO) and AI search monitoring software and services.

https://geosurge.ai/
Industries Application software Data provision and analysis Marketing, branding and advertising Technology consultancy and IT and telecommunications support
49 TagMan South East Exited 10-24 £8,686,396

TagMan

TagMan enables agencies and advertisers to manage online marketing tags/pixels and the data they provide.

http://www.tagman.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
50 Bolt Insight London Venture 50-99 £8,680,675

Bolt Insight

Bolt Insight develops an online platform for market research, which generates data through social media.

https://www.boltinsight.com/
Industries Application software Market research Social media
51 Emperia London Venture 25-49 £8,662,549

Emperia

Emperia develops virtual reality technology that aims to boost sales and marketing efforts in the fashion and arts industry.

https://emperiavr.com/
Industries Application software Marketing, branding and advertising
52 AudioStack London Venture 50-99 £8,658,329

AudioStack

AudioStack develops AI software to synthesise speech for marketing purposes.

https://audiostack.ai/
Industries Application software Languages, translation and interpretation Marketing, branding and advertising Radio series, podcasts, audio books and other audio content
53 Good-Loop East of Scotland Growth 25-49 £8,612,426

Good-Loop

Good-Loop develops middleware which enables advertising content to be delivered to more targeted audiences and also donates a percentage of media money to charitable causes.

https://good-loop.com/
Industries Application software Marketing, branding and advertising
54 Modo25 Yorkshire and The Humber Venture 25-49 £8,335,222

Modo25

Modo25 provides a range of digital marketing services, including developing a SaaS platform, BOSCO , to provide marketing analytics.

https://modo25.com/
Industries Application software Data provision and analysis Lead generation and sales support Marketing, branding and advertising
55 Proximity South East Venture 25-49 £7,868,060

Proximity

Proximity develops shop floor engagement software and a store app for retailers in various sectors, aiming to allow personalised customer engagement.

https://www.proximityinsight.com/
Industries Application software Data management Marketing, branding and advertising
56 Spirable London Exited >1000 £7,805,048

Spirable

Spirable develops software through which retailers can automatically generate videos that respond to real-time data.

https://www.spirable.com/
Industries Application software Marketing, branding and advertising Video content (including pre- and post-production)
57 Fifth Dimension AI London Venture 10-24 £7,601,805

Fifth Dimension AI

Fifth Dimension AI develops a range of AI-based technologies for the real estate and finance industries, including an AI tool for analysing text and data and producing marketing content.

https://www.fifthdimensionai.com/
Industries Application software Data provision and analysis Estate agencies Investment banking and corporate finance Marketing, branding and advertising Property and land assets management
58 Metica London Seed 10-24 £7,300,000

Metica

Metica develops AI-based user acquisition and personalisation software for the gaming industry.

https://metica.com/
Industries Application software Data provision and analysis Lead generation and sales support Marketing, branding and advertising Rewards, loyalty schemes and vouchers Video games
59 DiiD London Venture 5-9 £7,077,334

DiiD

DiiD develops software that allows brands and artists to interact with fans through content & subscriptions.

https://diid.co/
Industries Application software Marketing, branding and advertising Social media
60 Force24 Yorkshire and The Humber Growth 50-99 £7,030,000

Force24

Force24 develops marketing software which is designed to automate various aspects of marketing campaigns.

https://force24.co.uk/
Industries Application software Data provision and analysis Lead generation and sales support Marketing, branding and advertising Robots and automation
61 Bulbshare London Venture 50-99 £6,800,170

Bulbshare

Bulbshare develops software that allows brands to connect with selected audiences and analyse their responses, providing them with briefs for content creation and feedback.

https://bulbshare.com/
Industries Application software Customer support Data management Data provision and analysis Marketing, branding and advertising Market research
62 Playrcart London Dead 10-24 £6,664,176

Playrcart

Playrcart has developed a mobile app in which users can browse video content and buy third-party related products in-app.

https://www.playrcart.com/
Industries Application software Marketing, branding and advertising
63 iKue South West Venture 10-24 £6,529,609

iKue

iKue develops data analytics software for marketing.

https://ikue.io/
Industries Application software Data provision and analysis Marketing, branding and advertising
64 Leaf North East Growth 25-49 £6,524,630

Leaf

Leaf Grow provides marketing services to e-commerce companies, such as automated campaign creation, optimisation and analytics.

https://www.leafgrow.io/
Industries Application software Data provision and analysis Marketing, branding and advertising Social media
65 Insights Family North West Growth 50-99 £6,199,999

Insights Family

Insights Family operates a holdings company for three market research companies: Kids Insights (UK), Kids Insights (US) and Parents Insights (UK).

https://www.theinsightsfamily.com/
Industries Application software Data provision and analysis Market research
66 Bookatable London Exited 5-9 £6,000,000

Bookatable

Bookatable (formerly Livebookings) has developed a platform that enables restaurants to provide diners with a free online booking service, to manage reservations and to collect customer data.

http://restaurateurs.bookatable.com/
Industries Application software Data provision and analysis Restaurants, pubs, cafes and takeaways
67 Forrit East of Scotland Growth 50-99 £5,999,975

Forrit

Forrit operates a web-based platform through which users can manage their digital marketing.

https://www.forrit.com/
Industries Application software Marketing, branding and advertising
68 Jacquard London Growth 100-249 £5,923,756

Jacquard

Jacquard develops software that uses machine learning to help marketers devise better subject lines for promotional e-mails.

https://www.jacquard.com/
Industries Application software Marketing, branding and advertising
69 RedEye South East Established 100-249 £5,872,524

RedEye

RedEye develops marketing automation technology and offers conversion rate optimisation (CRO) and data insight services.

https://www.redeye.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
70 Picnic South East Venture 10-24 £5,568,864

Picnic

Picnic develops mobile ads.

https://www.picnic.io/
Industries Application software Graphic design Marketing, branding and advertising
71 Constant.Co London Venture 10-24 £5,482,556

Constant.Co

Constant.Co help retailers create shoppable content across all media.

https://www.constant.co/
Industries Application software Marketing, branding and advertising Online retailing Retail consultancy
72 Mediabridge London Exited 25-49 £5,347,199

Mediabridge

Mediabridge uses large amounts of mobile user location, weather, travel and other external data sources to provide brands with targeted mobile marketing campaigns.

https://www.mediabridgeglobal.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
73 Intelligent Positioning South East Growth 25-49 £5,342,058

Intelligent Positioning

Intelligent Positioning develops Pi Datametrics, an analytics platform, for helping companies devise and improve their Search Engine Optimisation strategies.

https://pi-datametrics.com/
Industries Application software Data provision and analysis Market research
74 Bede Gaming North East Growth 250-499 £5,320,109

Bede Gaming

Bede Gaming develops modular gaming platforms for online gambling and social gaming industries.

https://bedegaming.com/
Industries Application software Betting and gambling Data management Video games
75 ImageHOLDERS South West Established 50-99 £5,303,038

ImageHOLDERS

ImageHOLDERS develops kiosks and enclosures for tablets and panel computers.

https://www.imageholders.com/
Industries Electronics hardware Marketing, branding and advertising
76 Branchspace London Growth 50-99 £5,169,999

Branchspace

Branchspace provides consultancy services on digital retailing and design to travel companies.

https://www.branchspace.com/
Industries Application software Marketing, branding and advertising Passenger airlines
77 BoxMedia East of Scotland Venture 25-49 £5,127,081

BoxMedia

BoxMedia provides digital marketing and content creation services.

https://www.boxmedia.io/
Industries Application software Graphic design Marketing, branding and advertising Newspapers, magazines and online publishing
78 15Gifts South East Growth 100-249 £5,000,000

15Gifts

15Gifts develops a platform that aims to help businesses recommend products to customers, using a guided choice engine.

https://www.humara.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
79 Bidnamic Yorkshire and The Humber Venture 50-99 £4,640,329

Bidnamic

Bidnamic develops marketing software for use with Google Shopping, which assists retailers in setting bids for SKU, by using machine learning to analyse popular products based on advertising performance.

https://www.bidnamic.com/
Industries Embedded systems Marketing, branding and advertising Supply chain management
80 Advanced Commerce London Venture 10-24 £4,483,197

Advanced Commerce

Advanced Commerce develops online retail management software, providing a range of features including stock, price, and order management tools.

https://advancedcommerce.io/
Industries Application software Data provision and analysis Marketing, branding and advertising Online retailing
81 NumberEight East of England Venture 10-24 £4,446,759

NumberEight

NumberEight develops technology that uses artificial intelligence and sensors in smartphones and wearable devices to provide insights on app usage and user profiling.

https://numbereight.ai/
Industries Application software Data provision and analysis Electronics hardware Embedded systems Market research Sensors
82 Palmer Hargreaves West Midlands Established 100-249 £4,399,244

Palmer Hargreaves

Palmer Hargreaves provides marketing, communications, and advertising services.

https://www.palmerhargreaves.co.uk/
Industries Marketing, branding and advertising Public relations
83 StoryStream South East Growth 50-99 £4,224,994

StoryStream

StoryStream has developed a software tool that allows brands to find user-generated content that endorses the brand and incorporates it into their own marketing.

https://storystream.ai/
Industries Application software Marketing, branding and advertising
84 Rezonence London Exited 5-9 £4,199,998

Rezonence

Rezonence has developed monetisation software "Freewall", which allows the publisher to make premium web content available to the audience, who in exchange accept a brief marketing message.

http://rezonence.com/
Industries Application software Marketing, branding and advertising
85 OpenStage South East Growth 10-24 £4,194,640

OpenStage

OpenStage is an internet platform through which fans can pledge to buy tickets for proposed events.

https://www.openstage.live/
Industries Application software Data provision and analysis Event management, booking and ticketing Marketing, branding and advertising
86 Primedia Marketing Wales Seed 5-9 £4,180,000

Primedia Marketing

Primedia Marketing offers branding, design, media planning and buying services.

https://www.primediamarketing.com/
Industries Graphic design Marketing, branding and advertising
87 LOKE North West Venture 25-49 £4,090,051

LOKE

LOKE develops a payment processing and loyalty scheme app for the retail and hospitality sectors.

https://www.loke.global/
Industries Application software Marketing, branding and advertising Payment processing Rewards, loyalty schemes and vouchers
88 Distil.ai Wales Venture 10-24 £4,062,058

Distil.ai

Distil.ai develops a marketing insight platform that allows users to analyse and optimise their customer data.

https://distil.ai/
Industries Application software Data provision and analysis Marketing, branding and advertising Technology consultancy and IT and telecommunications support
89 Artificial Societies London Seed 5-9 £4,000,000

Artificial Societies

Artificial Societies develops AI-generated personas and social network modeling to predict audience reactions to content ahead of release.

https://www.societies.io/
Industries Application software Data provision and analysis Lead generation and sales support Marketing, branding and advertising Market research
90 Influencer London Growth 500-999 £3,690,536

Influencer

Influencer creates targeted advertising campaigns on social media using their network of influencers.

https://www.influencer.com/
Industries Marketing, branding and advertising Social media
91 Talent Village London Venture 10-24 £3,493,381

Talent Village

Talent Village develops a marketing hub for businesses, allowing them to connect with Instagram models to advertise products.

https://www.talentvillage.com/
Industries Application software Marketing, branding and advertising Social media
92 CoLoop London Venture 5-9 £3,325,300

CoLoop

CoLoop develops AI content analysis software for market research, and operates Genei, an AI-based word processor and note-taking tool.

https://www.coloop.ai/
Industries Application software Assistants, secretaries and administrative support Data provision and analysis Human resources Market research
93 Brandgility London Established 25-49 £3,238,773

Brandgility

Brandgility develops software for brands to customise and distribute their marketing content across any channel.

https://brandgility.com/
Industries Application software Marketing, branding and advertising
94 Inspired Thinking Group West Midlands Established >1000 £3,200,000

Inspired Thinking Group

Inspired Thinking Group offers a range of marketing services, including advertising content creation packaging and printing, as well as offering software that can assist clients in processing marketing administration.

http://www.inspiredthinkinggroup.com/
Industries Application software Marketing, branding and advertising
95 PeerIndex London Exited N/A £3,138,618

PeerIndex

PeerIndex is a web technology company that uses algorithms to identify, rank and score social-media users based on their authority, audience and activity on Twitter, Facebook, LinkedIn and others. Scores are based on a user’s number of connections, interactions and other variables.

http://www.peerindex.com/
Industries Application software Data provision and analysis Marketing, branding and advertising
96 Magiq South East Exited N/A £3,100,000

Magiq

Magiq's web-based software allows subscribers to compile and use their customers’ online behaviour and history in order to improve their digital marketing communications. Magiq is a subsidiary of Speed Trap Holdings.

http://www.magiq.com/
Industries Application software Marketing, branding and advertising
97 Social Tip East of Scotland Venture 25-49 £3,037,445

Social Tip

Social Tip develops software that enables users to promote brands on social media and get paid.

https://www.socialtip.io/
Industries Application software Marketing, branding and advertising Rewards, loyalty schemes and vouchers Social media
98 Sliide London Venture 50-99 £3,025,351

Sliide

Sliide develops content discovery apps targeted at emerging markets.

https://sliide.com/
Industries Application software Marketing, branding and advertising
99 Aircards North East Venture 25-49 £3,000,000

Aircards

Aircards operates a creative production studio that specialises in creating immersive content for other brands such as virtual reality, augmented reality and interactive experiences.

https://www.aircards.co/
Industries Application software Graphic design Marketing, branding and advertising Photography and videography Technology consultancy and IT and telecommunications support Tutoring, training, coaching and skills development Video content (including pre- and post-production) Video games
100 Pulsar Group London Established 500-999 £3,000,000

Pulsar Group

Pulsar Group operates a group of companies providing SaaS products and services, with a focus on marketing, communications and media.

https://www.pulsargroup.com/
Industries Application software Data aggregation Data provision and analysis Marketing, branding and advertising Public relations

Unlock the full list of top 100 martech companies

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The future of martech in the UK

Martech company formations have averaged around 40 new businesses per year over the past decade, holding steady through the post-pandemic period. Investment trajectory tells a more cyclical story.

After climbing from £253m in 2021 to a peak of £518m in 2022, annual funding fell to £195m in 2023 and £117m in 2024, before more than doubling to £260m in 2025. Deal volume actually accelerated through the dip, reaching a record 121 fundraisings in 2025 — a sign of a broadening market where smaller, specialist tools are attracting fresh capital even as later-stage cheque sizes have moderated.

The combination of falling post-2020 share (64%, the lowest of any digital sector we’ve analysed) and the highest count of established and exited names in the top 100 outside adtech points to martech as the most mature digital sector in the UK funding landscape.

Audience and consumer data platforms remain the spine of UK martech, with GWI (£169m), Attest (£71.7m), Ogury (£70.2m), InfoSum (£64.2m), Realeyes, Glassbox, and Relative Insight all in the top 100.

The cluster spans traditional survey-based market research, mobile and behavioural audience data, attention measurement, and privacy-preserving data collaboration tools designed for a post-cookie advertising landscape.

Alongside it, AI-driven content and creative tools have become the most distinctive recent theme. Recraft (£32.6m) for AI image generation, AudioStack for synthesised voice marketing, Jacquard for AI-generated email subject lines, Fifth Dimension AI for marketing copy, geoSurge for generative engine optimisation, Artificial Societies for AI audience modelling, and CoLoop for AI market research all sit in the top 100 — collectively representing a shift from rules-based marketing automation toward generative tooling that creates and tests campaigns end-to-end.

A second cluster centres on customer loyalty, retention, and engagement: LoyaltyLion, Mention Me, Coniq, Duel, Hook, and Ben-style benefits platforms are building the layer of software that brands use to keep existing customers spending. Influencer and creator economy platforms — Influencer, Komi, Genflow, Talent Village, DiiD, and Social Tip — describe an adjacent market built around the shift in advertising spend toward content creators.

Together, these themes describe a martech sector that has matured beyond ad-buying tools into a broader software stack covering everything from consumer insights through generative content production to customer retention and creator marketing.

FAQ

The top 100 martech companies in the UK, ranked by total equity raised, are led by GWI, Amplience, Attest, Ogury, and InfoSum. Each has raised more than £64m in equity funding to date.

Companies are ranked by the total amount of equity they have raised across all announced and unannounced fundraisings tracked by Beauhurst.

The top 100 UK martech companies have collectively raised £1.76b — 73% of the £2.40b raised by all UK martech companies tracked by Beauhurst.

Martech refers to the software, data, and AI tools that businesses use to plan, run, measure, and personalise marketing activity. The field spans audience research and consumer data, programmatic advertising and ad-targeting, content management and creative software, customer loyalty and engagement platforms, marketing analytics, and AI-driven content generation.

London is home to the largest number of top 100 martech companies with 57, followed by the South East (13), the South West (6), the North West (5), and the East of Scotland (5). The top 100 spans 10 UK regions in total.

Yes. The number of active UK martech companies has grown 128% over the past decade, from 335 in the final quarter of 2015 to 765 today. After a dip in 2024, fundraising more than doubled to £260m in 2025, with a record 121 deals — making martech one of the largest active digital sectors in the UK by company count.

UK martech companies operate across a wide range of sub-fields including consumer and audience data, programmatic advertising and ad-targeting, content management and digital experience platforms, AI content generation, customer loyalty and engagement, market research, marketing analytics, and influencer and creator marketing.

Yes. The ranking includes companies at all stages of evolution. Within the top 100, venture-stage and growth-stage companies are the largest groups (35 and 33 respectively), alongside 18 established companies, nine exited businesses, four seed-stage, and one dead — the most mature top 100 of any digital sector we’ve analysed outside adtech.

The underlying table is updated weekly using the latest data from the Beauhurst platform. Analysis and commentary were last refreshed on 29 April 2026.

All data in this article is sourced from the Beauhurst platform, which tracks equity fundraisings, company financials, and growth signals for UK and German companies.

Working with Beauhurst

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With our data, you can analyse market trends, download charts, and export the information you need to make finding the next hot martech companies effortless. And with up-to-the-minute data and industry-leading insights, we make finding new companies simple.

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