New to Beauhurst: Target markets

B2C? B2B? Brb…

Understanding the crux of a business often comes down to the focus of that company’s efforts: an up-and-coming fintech company may have just raised a £300m funding round, but how relevant that is to your business may heavily depend on whether their product is directed towards consumers or other businesses, for example.

In our latest platform update, we’ve added a new layer to Advanced Search to make the distinction clearer: you will now be able to view, search over and export data on companies’ target markets. This means you can now refine your search to stipulate whether a company’s central focus is B2C, B2B, third sector or public sector.

One step closer to your next business deal

Nowhere is understanding a business more important than when you’re looking to work with one. The due diligence process can be long and complicated – and that’s after you’ve narrowed down your search to a small handful.

To get to that stage, you need to make sure that you’re honing in on the right companies, without excluding any good opportunities. With Advanced Search on Beauhurst, you can already filter by sector, buzzwords, size, location, stages of growth, and more. Now, with the additional search criterion of target market, you can choose between a manufacturing company looking to sell their products through you, or to you – a key detail, depending on your business model.

Find your competitors faster

Conducting competitor analysis on Beauhurst is as simple as asking yourself a few questions about your own business. How many employees do you have? What sector do you operate in? Where are you based? Once your criteria have been chosen, a quick search will provide you with a list of companies to watch out for, along with providing you details of their most recent noteworthy activities.

The new target markets filter is just one more way to hone your search, ensuring that you’re focusing on the competitors that really matter, and ignoring those that don’t.

And, while you’re at it, don’t forget to add your search results to a collection so you can receive alerts on anything your competitors are doing…

Want to find out more?

If you’re a Beauhurst user and have any questions about how target markets will affect how you work, feel free to reach out to your friendly account manager who will be more than happy to help.